Del Monte: "New Design" & "Rectangular Others"

michael's picture


The next issue we have with the catalog entries of Del Monte. Yesterday a label with the pimples up and down was added to RECTANGULAR OTHERS but was already in NEW DESIGN. The NEW DESIGN is completely outdated, because it is not the new design of Del Monte any more.

The names "New Design" or "Rectangular Others" are not the best ones. Do you have an idea ? How to name it: ?

The "New Design" is not new

The "New Design" is not new any more. I renamed it now to "Shield" which should refere to Del Monte early ads from 1909 where the shield was introduced: The brand seal is "Not a label - but a guarantee".