Chiquita’s “Just Smile!” campaign

Armando Testa created the television commercials for Chiquita’s 2015 “Just Smile” campaign. Chiquita expanded on their smiling banana mouth by adding two stickers for the eyes. When reproduced on tiny banana stickers, of course, these labels within the label become very small indeed.

Whoever designed Chiquita’s “happy face” took advantage of the product’s naturally curved shape to make it look like a smile. The designers rely partly on their products’ curved shape, but also on a tagline claiming “happiness” as a product benefit.