How is this site used in 2018?

From a User Experience perspective, users are indeed people. But in the world of web analytics, users are not people. They’re cookies. So before we can understand the User metric, we need to understand cookies. Cookies are literally speaking very small plain text files. They are essential for a lot of things going on online. For example, they make sure that you can log in on websites. And that you stay logged in while browsing a website. They make sure you can select a language version of a website and see the same language on your next visit.

So if I visit your website with my Chrome browser, then my Chrome browser receives a Google Analytics cookie with a Client ID. If I then open your website with my Firefox browser on the same computer, I get a new Google Analytics cookie with a new Client ID. This also means, that I – as a person – suddenly have two Client IDs. In the eyes of Google Analytics, I’m therefore two users.

Now that you know that a user is a browser, we just need to know what a session means. Google Analytics records a session every time a user visits your website. So, the session begins the instant Google Analytics detects the first hit (usually a pageview).

Analytics also makes sure to keep the session ‘alive’ as long as the user is active on the website; which means that the session encompasses the entire string of interactions, the user carries out. That first pageview is sometimes followed by a second pageview, then an event, then another pageview and then a transaction. All of these interactions are hits that form the session. A new session starts if the user returns, say, the next day.

The Google Analytics Suite compared with 2017

 In 2018 we had 19.604 'different' users at the website (+8,68%) with 27.845 sessions (+12,19%). This are 76 sessions a day in average.
    

  1. Summary
    1. Users in total 19.604 (2018) and returning users 1.572
    2. Sessions per returning user: 8,37
    3. Average time surfing at the catalog: 5:12 min (2018) and 4:01 in 2017
    4. Page impressions 111.452 in 2018 (91.121 in 2017. A plus of +22,31%)
    5. Pages pro session 4,00 in 2018
         
  2. Device I
    1. Mobile: 49% users
    2. Desktop: 47% users
    3. Tablet: 4% users
       
  3.     Device II
    1. Apple iPhone: 24,3% users
    2. Apple iPad: 4,2% users
    3. Galaxy S7: 3,2%
    4. Galaxy S8: 1,7%
    5. Galaxy A5: 1,2%
       
  4.     Country 27.845 sessions (100%)
    1. Germany: 3.604 sessions (12,9%, compared with 2017: +3,1%)
      Probably 800 ADMIN activities with different devices and at different locations
    2. Ecuador: 2.345 sessions (8,4%, compared with 2017: +44,9%)
    3. Russia: 2.042 sessions (7,3% compared with 2017: +39,0%)
    4. United States: 1.799 sessions (6,5%, compared with 2017: -30,7%)
    5. Italy: 1.281 sessions (4,6%, compared with 2017: +62,6%)
    6. Ukraine: 1.089 sessions (3,9%, compared with 2017: -8,5%)
    7. France: 995 sessions (3,57,% compared with 2017: +136,9%)
    8. United Kingdom: 859 sessions (3,1%, compared with 2017: -9,9%)
    9. Turkey: 774 sessions (2,8%, compared with 2017: +44,7%)
    10. Costa Rica: 736 sessions (2,6%, compared with 2017: +28%)
    11. Spain: 634 sessions (2,3%, compared with 2017: +57,7%)
    12. Mexico: 625 sessions (2,2%, compared with 2017: +40,5%)
    13. Czechia: 613 sessions (2,2%, compared with 2017: +28,8%)
    14. Slovenia: 593 sessions (2,1%, compared with 2017: +56,9%)
    15. Netherlands: 568 sessions (2,0%, compared with 2017: +0,7%)
    16. Poland: 424 sessions (1,8%, compared with 2017: 11,1%)
    17. Argentina: 416 sessions (1,5%, compared with 2017: -20,2%)
    18. Romania: 410 sessions (1,5%. compared with 2017: +28,9%)
    19. Greece: 388 sessions (1,4%, compared with 2017: +44,2%)
    20. Serbia: 357 sessions (1,4% compared with 2017: +26,6%)
       
  5. User of 176 different countries of the world had sessions (2017: 154).
         
  6.     Channels
    1. Organic Search: 15.140 sessions (77,0%)
    2. Direct: 3.243 sessions (16,5%) - 9 sessions a day of collectors who have stored the URL of BLC
    3. Referral: 854 sessions (4,3%)
    4. Social: 431 sessions (2,2%)
       
  7. Source
    1. Google search: 17.646 sessions
    2. m.facebook: 477 sessions
    3. Yandex search: 102 sessions
    4. facebook: 112 sessions
    5. Yandex organic: 145 sessions
    6. Bing: 166 sessions
    7. auto-seo-service.org / referral: 45 sessions
    8. l.facebook.com / referral: 123 sessions
       
  8. Top Pages
    1. Homepage (/): 17.307 pageviews
    2. Table of Contents (/catalog/content): 4.029 pageviews
    3. Tradelist Overview (/tradelists): 1.619 pageviews
    4. New Entries (/bl/new entries): 1.343
    5. Article "Verify Bananalabels") (article/verify-bananalabels): 820
       
  9.     Language
    1. en-us: 5.575 sessions (20,0%, compared with 2017: -6,6%)
    2. es-es: 2.032 sessions (7,3%, compared with 2017: +167,4%)
    3. ru-ru: 2.029 sessions (7,3%, compared with 2017: +96,8%)
    4. de-de: 1.927 sessions (6,9%, comppared with 2017: +105,1%)
    5. de: 1.815 sessions (6,5%, compared with 2017: -36,0%)
    6. es-Latin American Spanish: 1.456 (5,2%, compared with 2017: +12,8%)
    7. en-gb: 1.266 sessions (4,6%, compared with 2017: -17,2%)
    8. ru: 937 sessions (3,4%, compared with 2017: -43,5%)
    9. es: 819 sessions (2,9%, compared with 2017: -45,8%)
    10. fr: 684 sessions (2,5%, compared with 2017: +55,5%)
       
  10.     Duration of the sessions
    1. 0-10 seconds: 17.012 sessions
    2. 11-30 seconds: 1.933 sessions
    3. 31-60 seconds: 2.039 sessions
    4. 61-180 seconds: 3.055 sessions
    5. 181-600 seconds: 2.130 sessions
    6.  601-1800 seconds: 1.227 sessions
    7. 1801+ seconds: 449 sessions
       
  11. Browser
    1. Chrome: 16.699 sessions (59,6%)
    2.  Safari: 3.658 sessions (13,1%)
    3. Firefox: 2.727 sessions (9,8%)
    4. Samsung Internet: 1.244 sessions (4,5%)
    5. Internet Explorer: 818 sessions (2,9%)

Автор: 

admin

Last modified: 

апр 2019