In recognition of the important female presence in banana cultivation in the Dominican Republic, Grupo Iren Dominicana created the We Are Femme seal, which guarantees a banana produced by enterprising women.

The fundamental motivation to launch this initiative is to give visibility to the contribution of women in banana production and to create mechanisms that promote the improvement of their productive conditions and their quality of life.

The We Are Femme seal guarantees the consumer that the banana acquired is not only produced by women, but that the cultivation, harvest and packaging of the fruit is done in an environment that promotes the participation, empowerment and development of women producers and their employees.

Banana producers have managed to overcome the traditional patriarchal culture and excel in an activity that has been reserved for men. But breaking the historical context of a developing country that relegates women only to the home has not been, nor will it be easy. That is why solidarity support is needed so that women can continue and consolidate their productive activity.